Industry Veterans

We are industry veterans that specialize in guiding digital health companies and licensed healthcare professionals through the complexities of state expansion, provider licensing management and efficient staffing.

 

Deep Experience

Our experience ensures that you can optimize your staffing strategies, maintain compliance with licensing requirements, and focus on delivering exceptional care.


 

True Committment

We understand the unique challenges of the digital health industry and are committed to supporting your growth and success, one license at a time.

 
 
 

Meet The Founders

 

Amethyst Licensing & Growth was founded by Tracy Wheeler and Rachel Rivard, who first collaborated as early employees at Curology. This pioneering teledermatology platform scaled nationally to become a category-defining unicorn. Over nearly a decade working side by side, they helped build and refine the licensing and clinical operations infrastructure that supported the company’s rapid national expansion.

With a combined 20 years of experience in digital health, Tracy and Rachel focus on provider licensing, state expansion, staffing strategy, and navigating the complexities of state-by-state practice regulations.

They've supported teams at every stage—from solo clinicians launching new practices across states to enterprise-scale virtual care groups—and bring a practical, detail-oriented approach to every project Whereas many consulting firms prioritize larger organizations, Tracy and Rachel bring thoughtful, personalized strategies to solo providers and small practices facing licensing and compliance challenges.

They’re especially mindful of the realities faced by early-stage and seed-funded startups, prioritizing cost-effective strategies that don’t sacrifice long-term growth.

 
 
 

Rachel Rivard

Co-Founder FNP-BC
Co-Founder & Principal Consultant

Rachel is a senior clinical operator and board-certified Nurse Practitioner with over 15 years of experience across women’s health, dermatology, and primary care. She has led national provider expansion efforts, built scalable licensing and onboarding infrastructure, and advised on clinical operations strategy for digital health companies undergoing rapid growth. Fluent in Spanish and grounded in hands-on clinical practice, Rachel brings a systems-oriented approach to clinical team development and regulatory operations. She partners with organizations to scale care delivery while maintaining operational clarity and clinical integrity.

LinkedIn

 
 

Tracy Wheeler

Co-Founder
Co-Founder & Principal Consultant

Tracy is a licensing and operations expert with over 15 years of experience managing provider licensing, credentialing, and regulatory compliance across all 50 states. She has supported the growth of some of the largest virtual care teams in the country with a reputation for being a true extension of the companies she works with. Tracy takes an in-house approach, picking up the phone, calling boards of nursing directly, and building trusted relationships that move processes forward efficiently. Her unmatched knowledge of licensing logistics and her commitment to doing things the right way every time make her an invaluable partner to any scaling healthcare organization.

LinkedIn